Ad Clicks
Number of times that a viewer clicks on an ad banner.
Address Verification
Process used by a credit card processor or other party to verify that a
customer's ordering address matches their records.
Automated Clearing House
An ACH transaction is an electronic fund transfer through the Federal Reserve
Bank from a checking or savings account
Authorization
The process of checking the validity and available balance of a customer's credit card
before the transaction can be accepted.
Bandwidth
The amount of information (webpages, text, graphics, video, sound, etc) that is downloaded
through a connection. Datex manages a customer's website based on the amount of data
transfer used per month and the hard disk space used.
Banner
An interactive ad placed on a webpage that is linked to an external advertiser's website
or another internal page within the same website.
"Card Not Present" Merchant Account
An account that allows merchants to process credit cards without a face to face
transaction with the purchaser.
Certificate Authority
A Certificate Authority (CA) is a third party which verifies the identity of merchants and
their sites. The certificate authority issues a certificate (also called a digital
certificate or an authentication certificate) to an applicant company, which can then put
the certificate up on its site.
Commerce Server
The server that manages and maintains all transactional and backend data for a commerce
website.
Cross Promotion
The promotion of a website through other traditional forms of advertising such as
magazines, newspapers, radio, TV, billboards, etc.
Delayed Settlement Processing
Once a transaction has been authorized, the merchant must ship the hard goods before a
transaction can be settled. Delayed settlements are stored online until the merchant
selects the transactions for settlement.
Digital Certificate
A Digital Certificate issued by a Certificate Authority certifies that a merchant and a
particular website are connected, just as a photo on your driver's licence connects your
identity with your personal details. A digital certificate verifies to the shopper that
the virtual store is actually associated with a physical address and phone number which
can increase the shoppers confidence in the authenticity of the merchant.
Distribution Channel
The method through which a product is sold including retailers, catalogers, internet
commerce websites, etc.
Domain Name
The unique name of an internet website. Datex.net is a domain name.
Download
The transfer of information from the internet to the browsing computer.
Drop Ship
The shipping of a product directly from the manufacturer to the customer without requiring
inventory carrying by the retailer.
Electronic Software Distribution
Software that can be purchased and downloaded directly from the internet.
Hit
Each time a Web server sends a file to a browser, a "hit" is recorded in the
server file logs.
Home Page
The first page through which a viewer usually enters a website.
HTML
Hyper Text Markup Language is the standardized language which allows web browsers to
interpret websites.
HTTP
Hyper Text Transfer Protocol is a protocol which allows computers to communicate with each
other.
Keywords
Words that may be used by viewers searching for information. Keywords can be purchased
from search engine companies so that an appropriate ad banner may be displayed when a
viewer searches on a particular word.
Merchant Account
A "bank account" established with a payment processor for the settlement of
credit card transactions. Any merchant who wants to take credit card orders must establish
a merchant account. Internet merchants need a "Card Not Present Merchant
Account."
Off-Line Transaction Processing
Capture of order and credit card information for later authorization and transaction
processing through a traditional card swipe terminal or through a computer.
Order Confirmation
An email message notifying a customer that an order has been received and will be
processed.
Order Management System
A system that accepts orders and initiates a process that results in the outbound shipment
of a finished good.
Real Time Credit Card Processing
On-line authorization of a credit card number in real time informing the merchant that the
card has been approved.
Settlement
Once the goods have been shipped to the customer, the merchant can key a transaction for
settlement at which time the customer's credit card is charged for the transaction and the
proceeds are deposited into the merchant account.
SSL
Secure Socket Layer is an encryption technology on the server that scrambles important
data such as credit card numbers and order information when it is being stored or passed
from one computer to another.
Shipping Confirmation
An email message that notifies a customer that an order has been shipped.
URL
Uniform Resource Locator which describes the "address" for a document on the
internet.
