Books
on E-Commerce Build a World
Wide Web Commerce Center: Plan, Program, and Manage Internet Commerce for Your Company This book is a hands-on and comprehensive guide to both the technology and the business processes of conducting secure transactions on the Web. With a particular focus on Windows NT, the book gets you up to speed on the latest technologies, including digital cash and secure Web commerce servers. Find out how Web transactions should be managed both on the Web and within your own organization. and learn from the experiences of companies that have already been there. Let the foremost developer of software tools for the Web,net.Genesis, put you on the inside track.
Learn how to turn "lookers" into "buyers" by creating a virtual store that will show off your company's goods and services. The author, a co-founder of CyberCash, shows businesses how to convert their existing Web sites into commercial venues that can handle sales and payments directly over the Internet. The Economics
of Electronic Commerce This is the first electronic commerce title to focus on traditional topics of economics applied to the electronic commerce arena. While all other electronic commerce titles focus on "how to, " this focuses on what it means from an economic perspective. Electronic
Commerce: On-Line Ordering and Digital Money This hands-on book/CD package not only provides an overview of the latest technology in digital money transactions, but also includes demonstration software and protocols for both buying and selling over the Internet. Windows CD includes Internet access software, a Web Browser, and Digital Wallet software from CyberCash. Also provides copies of current Internet commerce-related protocols and numerous links to electronic commerce sites and software on the WWW. Selling on the
Net: The Complete Guide Is the Internet really the right medium to use for a business? This question and many more will be answered here, in a discussion of the basic principles of interactive marketing and its applications to the business environment. There are plenty of guides on the market on how to sell via the Internet: this packs in illustrations and examples which explain all facets of Internet applications. |
