Building Your Business on the Internet
Their 1993 bestseller, The One to One Future, was named "book of the year" by Tom Peters. Now, with The One to One Enterprise, Peppers and Rogers go far beyond theory to show practical strategies for transforming any company into a successful competitor in the age of interactivity. Line drawings. ENTERPRISE ONE TO ONE includes spreadsheets and other tools which we are making available on our Web site, www.marketing1to1.com. We also have a thriving series of discussion threads on a variety of topics, ranging from whether WebTV and similar ideas will be successful, to how non-profits and/or oligopolies approach customer relationships. Net Gain:
Expanding Markets Through Virtual Communities Building relationships with customers has been a buzz phrase in many business circles for years. Now John Hagel and Arthur Armstrong declare that's not enough. They make a strong case that business success in the very near future will depend on using the Internet to build not just relationships, but communities. The payoff, they maintain, will be phenomenal customer loyalty and high profits. But, they warn, this race will definitely go to the swift. Here's a cyberspace book that could make your business future. Not everyone agrees with Hagel and Armstrong, but with stakes so high they deserves a serious reading. The One to One
Future: Building Relationships One Customer at a Time Consultants and authors, Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created the one dictum that is carrying marketing into the 21st century--sell more products to fewer customers. By following their groundbreaking One to One approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what product. Webonomics:
Nine Essential Principles for Growing Your Business on the World Wide Web The author provides well-written and entertaining field notes on how businesses succeed on the Web. Schwartz illustrates his conclusions, which include such wise gems as "Consumers must be compensated for disclosing information about themselves," with a witty style derived from his experience with both Wired and Business Week. The book's strengths are that it reads like the kind of book you'd bring on vacation and that it requires no technical knowledge of building a Web site. Anyone who wants to do business on the Web will enjoy Webonomics. Add it to your library and it will pay for itself many times over. |
